Stergin, an Austrian musician who’s been living in London for the past few years, had only one location in mind when it came to shooting the video for his new single, I’m Gonna Take It All.
“Deptford Market is a crazy, fascinating place where anything can happen,” he says. “The film director Mike Freedman has his office at the Albany, and we decided to do it there as we knew we would come out with something very colourful, unexpected and interesting.
“We also knew that people won’t really be bothered by it as they’re used to crazy things happening around them. We got talented local actors Nora Jenewein, Guy Combes, Donald Newholm, Anni Ko and the kids Tyler and Alana on board. And it was all a single take, so there are no edits whatsoever.”
So it went down pretty well with the locals? “People’s reactions ranged from not caring at all, being disturbed, to cheering and clapping. We certainly had one of the funniest days in the year.”
Stergin has lived in the New Cross/Deptford area since he came to London to study at Trinity College of Music. “This part of town is what became my new home and I love it,” he says. “It’s an exciting area with lots of people from different backgrounds and professions, and a spirit of excitement and uncertainty in the air.”
The actual track itself is inspired by Breaking Bad’s main character Walter White, who throughout the five seasons “becomes a ruthless and selfish person who totally loses control over his life.” Stergin wrote the basic song in just an hour, and two weeks later he’d shot the music video for it.
“It all came together very naturally and fast. It was one of these rare occasions when a song just appears without too much thinking or planning.” And yet it all hangs together pretty damn well.